Author name: Jof

Graphic Identity

The first thing we need to design is an outline for the graphic identity that will be used in our visual communication for the upcoming open day. This identity contains the following elements: Font Type(s) Sizes Headings Color scheme One, two or three colors Logo / word mark Vector Layout-guideline for Poster portrait Poster landscape …

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Retouching

Editing an image to correct small mistakes or make improvements to light and color is called retouching. Photoshop offers a couple of tools for retouching that can make your life easier. Time: 60 minutes

Mockup

A mockup is a presentation – image of a product that does not (yet) exist. You are going to create a mockup of one of your works using a downloaded template.  Below you can see examples of the enormous amount of templates you can find online. Time: 30 minutes

Movie poster: double exposure

Before the computer era, a double exposure image was created by literally exposing the same negative twice. This resulted in kind of ghostly images, the end result of which was always an (uncontrolable) suprise. Nowadays Photoshop offers much more control over this process. Time: 90 minutes

Color Correction

There are many ways to correct color in Photoshop. Choosing the right approach depends on the properties of your image. Below you’ll find a couple of images that have a problem with color. Try to correct these as well as you can. Follow along with the steps in the description to discover different methods. Time: …

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Table of Contents

InDesign gives you more automation in the form of a generated table of contents. It looks for headers in a particular paragraph style throughout your document. The pagenumbers where these headers are found are added to your table of contents. Time: 30 minutes Continue from the previous exercise Steps: Tip: Whenever you make changes to …

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Paragraph Styles

InDesign gives you control over the layout of your body text and your headers by using ‘paragraph styles’. These offer you a great deal of control and automation. Time: 20 minutes Continue from the previous exercise Steps: Open your work from the previous exercise. Now that you have created a layout with some dummy content, …

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Packaging

When you create a design with images and text in InDesign you create a document that is depending on linked content. Any font or image you use is not saved in your working document, but instead is linked to from within your document. So when you wish to save everything as a transferable collection, you …

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Handling images

InDesign places images in your document as linked files. This means whenever you edit the image file outside of InDesign, it will be updated within InDesign. Indesign uses the relative file path to find linked files. If you change the location (path) between your INDD document and the linked files, these links break. They need to …

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